torsdag 1. juni 2017

Best Practices In Search Marketing Businesses Should Know About

Search engine marketing is a process of using both paid and unpaid strategies to get visibility on search engines. Why is this important? Well, for starters, search engines like Google provide a platform here people can search for whatever they want online. Take for example a resident of Stockholm looking for a dental service in the city. They’ll go online and Google “Dental Services Stockholm” for example.

In the results that will come they will click the first website or the second and get what they are looking for. If you can manage to rank among these top sites based on the given keyword, then it means traffic to your website will grow and with it the chances of attracting so many customers. This is basically the rationale behind search marketing and it’s not a surprise that many businesses including small ones are investing a lot of time and money on this strategy.

Best Practices in Search Marketing
There are of course a few best practices in search marketing that you need to know as a business. After all, if you are going to invest on this strategy then you have to do it right otherwise things won’t work. Here are some of the best practices:

Proper Keyword Research and Keyword Optimization
Since websites are ranked on organic search results based on certain keywords, there is no doubt proper keyword research and keyword optimization are two of the most important things you need to focus on. The great thing is that Google offers simple keyword research tools that can help you identify popular keywords in your niche to be used in optimizing content.

Testing, Analyzing and Monitoring
There is no marketing strategy that will be 100% accurate or effective. Search marketing is always a process of constant learning coupled with regular improvements of existing strategy. In that case, don’t just launch your campaign and walk away. You need to analyze its performance and monitor its results to see whether there are areas that can be improved for future marketing. Ensure you also test any ideas before roll out so that you know what you are doing. This will save you a lot of money and it will provide the basis for success in your future search marketing undertakings.

Go Mobile
Search traffic over the last few years has shifted from PCs to mobile. The total number of mobile searchers is now way above the total number of PC searchers and this simply means one thing, everything you do as part of your search marketing plan has to be optimized for mobile. Whether we are talking about ads, content, photos or any other media, it has to be mobile friendly in order to cater for the massive number of mobile searchers.


These are just a few of the common best practices in search marketing to know about. There are of course other ways you can explore to get more out of your campaign and the digital marketing agency will help you figure out everything.

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